I finally got a chance to see the Hunger Games. With all the hype around the DVD release, how could I not ... especially since I felt left out of all the buzz when the movie made it's future release. And in fact I distinctly remember getting grief from my friends for not going to the theater since they all thought it was going to be the next big movie "brand".
As I hit the "on demand" button, I felt a sinking feeling of being disappointed. Generally when you see a movie with this much attention after the fact, it's very anti-climatic. Boy was I wrong.
I loved it. Loved it. The movie was so well written, so well designed, so well filmed ... it was a piece of art. I loved it.
The best part? I couldn't get over the parallels to reality television today, especially for some reason American Idol. I just found the primping and the prodding and the rivalries and the drama so similar to American Idol. The movie was such a great satirical story on the state of our current reality television.
Is it the next big movie "brand?" Given the anticipation for the next installment, it just might be. I have not seen a lot of spin off merchandise yet, but I imagine that is coming.
Did you see it? What's your experience? Jim.
Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Professor, NYU
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