#EmmyExp

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It's time for #EmmyExp - a little Twitter party I will host during The Emmy Awards on September 23rd!

Those of you who have joined my Twitter parties before know that we have a blast!  We participate in major pop culture events and comment on the marketing ... and well some other stuff too.

So coming up Sunday are the Emmy Awards ... a perfect event for us to start commenting.  There is sure to be a lot of marketing and a lot of dishing so please join in on the live tweeting.

I am so psyched to announce that I will have a co-host this time around ... Helayne Spivak, the new Director at the Brand Center of VCU (Virginia Commonwealth University).  Helayne is a whip ... a true creative with a mind for brands.  She's run some of the largest advertising creative departments on the planet and now she is bringing her branding and creative expertise to the next generation.  Now I know we will have a good time!

We will start at 6:30pm EST on Sunday 9/23/12 so that we can jump in on the red carpet action on E!, and then flip over to the telecast.  Jimmy Kimmel is the host, so that should bring a whole new layer to it all.

The hashtag on Twitter will be #EmmyExp.  We'll hang in for as long as we are having fun.

@JimJosephExp
@HRSpivak

Just so you know, social engagement during these kinds of events on the rise.  We are not the only ones!  Here's a recap of the top 5 "social moments" as ranked recently by AdWeek so far for 2012:
- Grammy Awards
- BET Awards
- Opening Ceremony of the Olympics
- Academy Awards
- MTV Video Music Awards

Will the Emmys top the list?  Join us at #EmmyExp.

See you Sunday night at 6:30EST where Helayne and I will ask you, "What's your experience?"  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Professor, NYU